I recently joined LBC News to discuss the viral TikTok trend of ‘fibremaxxing,’ where high-fibre foods like prunes, chickpeas, chia seeds, and All-Bran cereal are gaining popularity. We explored why younger adults are embracing fibre, the health benefits of boosting intake, and how social media is shaping our food choices.
Catch the interview at 2:51:00
In the UK, adults consume an average of 18g of fibre per day, which is well below the NHS recommendation of 30g. I explain where to get fibre naturally—from beans, lentils, darker wholegrains, fruit, and vegetables—and why spending a little more time in the fruit and veg aisle can make a big difference.
I also discuss the marketing angle: with fibre now trending, many products are being promoted as ‘high fibre,’ but reading labels carefully is key to avoiding paying more for little extra benefit. And while aiming for 30g is a good target, going above that can be more nuanced and depends on individual needs.
Whether you’re curious about the science, practical tips, or the social media buzz, this interview covers it all.
Listen to discover how to embrace fibre smartly and sustainably.
Interview starts at 2 hours 51 minutes.
